UI/UX & Product Designer

Crafting digital experiences
that users love

User-focused, data-driven Product Designer crafting intuitive digital products that balance business goals with real user needs.

Get in touch View work

Work Experience

Over 15 years of experience in design, from crafting visual identities to leading product design teams and creating user-centered digital experiences.

2022 - 2025

Ather Labs

Lead UI/UX Designer

Full-time

Led design initiatives across multiple products, established design systems, and mentored junior designers. Focused on creating innovative user experiences for blockchain and gaming products.

Scope
Product StrategyDesign SystemsUI/UX Design
Projects
  • Sipher Odyssey / mobile game
  • playsipher.com / website
  • Ather Labs Game Launcher / PC application
2015 - 2021

EPOS

Product Designer

Full-time

Designed comprehensive point-of-sale systems for restaurants and retail businesses. Conducted extensive user research and delivered solutions that improved operational efficiency.

Scope
Product DesignUser Research
Projects
  • EPOS System / PC frontend / PC backend / iPad Application
  • Self Service Kiosk / Android application
  • Mobile Ordering / mobile web base application
2010 - 2015

Floating Cube Studios

Graphic Designer & UI/UX Designer

Full-time

Started my design career creating visual identities, marketing materials, and digital interfaces. Developed strong foundation in both graphic design and user interface design.

Scope
Graphic DesignUI/UX Design
Projects
  • StarRush / mobile game
  • Friend Sheep / iPad game
  • Citibank Singapore Mobile / application
  • Bugs & Bubbles / mobile game
  • Christmas SMS / application
  • iPoseidon / mobile game
  • Horoscope / application
  • Citibank QR Code / application
  • Citi One Card / application
  • Citi Appreciate / application
  • Stocks Plus / application
  • WTHeo / application
  • Citibank Thailand / application
  • Flappy Planet / mobile game
  • Cupcake Mama / mobile game
  • Shine Insurance App / application

About Me

I'm a Senior Product Designer with over 10 years of experience designing complex digital products across POS, SaaS, and Gaming ecosystems.

I specialize in translating operational and business complexity into scalable, user-centered systems. My approach combines deep workflow analysis, strategic thinking, and data-driven iteration to deliver measurable product impact.

I've led cross-functional initiatives from discovery to launch — aligning user needs, technical constraints, and business goals to build products that are both intuitive and commercially effective.

Skills & Tools

FigmaAdobe XDPrototypingUser ResearchDesign SystemsWireframingInteraction Design
10+ Years of Experience
20+ Projects Completed
1K+ Daily Users